‘Play’, an underrated but extremely crucial part of our life that most of us seem to overlook as we step into adulthood. Fusing the two worlds of creativity and colour and minimalism and neutrality, this capsule collection was born to bring back the fun into our mundane lives with playful shapes and colours all while maintaining a simplistic silhouette. It is one that defines the restless and inquisitive nature of its designers and allows you to wear your mood on your sleeve (quite literally), giving you the freedom to express and explore.
This was my first but definitely not the last collaboration in the fashion industry.
The collection launched with a banger party at India's biggest street-wear store CrepDogCrew in Delhi, India. A contest was held to create hype within the streetwear community, with creator creator influencers receiving a PR package consisting of a T-shirt packed in laptop sleeve and some stickers which then translated into creative social media content. The event also had a customisation booth where the guests could use the heat-press machine to design their own t-shirt with the ATXWT collab stickers.