Ikeru Hana by Ragini
Identity and Branding
Ikeru Hana by Ragini is a small home business based out of Bengaluru, India. They believe in the power of flowers and the emotion it brings in day to day life. Ikeru Hana, meaning ' flower arrangement' in Japanese is
a flower styling service for home decor which based on a subscription model for a very niche audience.
The branding was done keeping in mind the Japanese philosophy of minimalism and bringing in some elements like 'matcha' through the primary colours.