Ikeru Hana by Ragini

Identity and Branding

Ikeru Hana by Ragini is a small home business based out of Bengaluru, India. They believe in the power of flowers and the emotion it brings in day to day life. Ikeru Hana, meaning ' flower arrangement' in Japanese is

a flower styling service for home decor which based on a subscription model for a very niche audience. 

The branding was done keeping in mind the Japanese philosophy of minimalism and bringing in some elements like 'matcha' through the primary colours.